''BUILDING POWERFUL BRANDS''
ADVERTISING CAMPAIGN LEOLUX 2014 - 2016
Following the success of the Alice in Wonderland series from 2013 -14, the theme for 2015 was to build on the optimism which the earlier campaign had both intended to, and had succesfully created. To do this Jane Worthington chose to build further on the idea of seeing the world through the eyes of a child. A world where fantasy and optimism prevail. Optimism is something that can be generated and it was the key goal that Jane worthington wanted her artwork to communicate and create. The finished artwork is painted by hand, oil on canvas. It is then photographed for use in various forms of advertising and media.
Official International Advertising Campaign for Leolux 2015 - 2016